Many times, sometimes deservedly so, Ford Motor Company gets a bad rap. People say their vehicles are either too stodgy (built to attract older more conservative drivers) or their designs are out of touch with the times.

But, an orange will always be an orange. It is what it is. Let’s face it, Ford will never be as creative as, say Chrysler, when it comes to innovative designs unless the brand changes their creative philosophy altogether – something that’s about as likely to happen as Tiger Woods never winning another golf tournament.

But you can’t knock Ford for its latest efforts with the Ford Edge, a cleverly designed, two-year old crossover vehicle that may have just saved the company’s hide in the highly competitive CUV market.

If Ford can avoid the big “R” word (recall) that has beset some of its more promising vehicles and poisoned folk’s minds against the company in recent years; it may be well on the way to making younger, new car buyers believe the company actually does know they exist.

Who knows, this could be the start of something, well, over the Edge for Ford as it struggles to regain its rightful place among world automotive leaders.