Bill Pierre Ford

Even among people movers, the Ford Flex is particularly versatile. It’s part station wagon, part crossover, and as spacious inside as a semi-trailer. Despite finishing fourth in a sis\x-crossover comparison test, the Flex is a unique, well-made, and beautifully packaged vehicle, albeit rather slow and unremarkable to drive with the base 262-hp, 3.5-liter V-6. But for 2010, the new twin-turbocharged, direct-injection, 355-horse EcoBoost six-cylinder is an option, and it’s being marketed as offering “V-8 performance with V-6 fuel economy.” How does adding a serious shot of horsepower affect the Flex’s appeal? And is there any truth to Ford’s EcoBoost hype?

Well, we can say that for a 4800-pound family vehicle in which you can get a second-row refrigerator—how’s that for a niche?—the twin-turbo Flex is seriously quick. With the 3.5-liter EcoBoost V-6 sending 355 hp and 350 lb-ft of torque through the standard six-speed automatic and all-wheel-drive system, our SEL tester hustled to 60 mph in six seconds flat, covered the quarter-mile in 14.6 at 96 mph, and reached a governed top speed of 123 mph. That’s nearly two seconds quicker to 60 mph and through the quarter than the last Flex we tested with all-wheel drive and the base V-6. Turbo lag is virtually nil, shifts are smooth albeit a little slow, and the exhaust note sounds about the same as that of the naturally aspirated version, so you get a big bump in speed without the boy-racer behavior you might expect from forced induction. The EcoBoost engine still swills regular unleaded, too.

Turbo models also sport a retuned suspension with stiffer springs, revised dampers, and a slightly lower ride height (by 0.4 inch), although all that didn’t really add up to a notable improvement in skid pad grip, which was 0.81 g versus 0.80 g without the revisions. But the changes, combined with optional 20-inch wheels wearing 255-series Goodyear Eagle RS-As, do help the big Flex feel more sure-footed and planted than before. The transmission’s manual mode and steering-wheel-mounted paddle shifters make the drive somewhat more involving when the road gets curvy. However, the Flex still doesn’t feel as dynamic in the twisties as did our long-term Mazda CX9 which remains one of our favorite large, three-row crossovers.

Inside, the manumatic detent in the shift gate and those paddles are the only cues that differentiate EcoBoost models, which mean the search for more power hasn’t harmed the Flex’s expansive three-row cabin and impressive fit and finish. The wide, pillowy front seats rival La-Z-Boys for backside soothing, and driver comfort is further improved for 2010 by the addition of a telescoping function to the tilting steering column. Although our tester lacked the optional second-row captain’s chairs ($650) and console-mounted fridge ($795, Limited models only), there was enough room in the middle row with the three-across bench to erect a jungle gym. Third-row access and comfort are among the best in the segment, but low seatbacks make the space best suited for children or shorter adults. More than 80 cubic feet of cargo space and a flat load floor are available with both rows collapsed, but have patience with the power liftgate, which takes too long to open or close and fights you when you want to open it manually.

Exterior revisions are limited to a small EcoBoost badge on the hatch and exhaust finishers located on each side of the rear fascia. Otherwise, the Mini-Cooper-that-swallowed-a-school-bus styling remains intact, and it’s still refreshingly original in the sea of frumpy minivans and soulless crossovers.

Six Ford vehicles among industry’s top 10 for having highest customer brand Loyalty.

Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.

Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry’s highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.

“Ford had an outstanding performance for brand loyalty in the second quarter of 2009,” said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. “With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers.”

“Brand loyalty is a critical element of success, even survival, in today’s challenged auto industry,” said Scott Waldron, president of Experian Automotive. “The ability to retain customers is an important indicator of product success and commitment to developing long-term customer relationships. As automakers are scrambling to maintain market share, holding onto current customers has never been more important.”