Bill Pierre Ford

Six Ford vehicles among industry’s top 10 for having highest customer brand Loyalty.

Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to recent industry analyses from Experian Automotive.

Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry’s highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.

“Ford had an outstanding performance for brand loyalty in the second quarter of 2009,” said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. “With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers.”

“Brand loyalty is a critical element of success, even survival, in today’s challenged auto industry,” said Scott Waldron, president of Experian Automotive. “The ability to retain customers is an important indicator of product success and commitment to developing long-term customer relationships. As automakers are scrambling to maintain market share, holding onto current customers has never been more important.”

What does quality, green driving, safety, and smart technology all have in common? They are the focus of every new Ford that comes out of the factory. And perhaps they are all demonstrated by Sync, a feature found on many of our new models. Sync is a revolutionary new system that pairs outside technology with your Ford. You can talk on the phone, listen to music, display pictures, all with a few simple voice commands.

Quality: As with everything built by Ford, quality is a must. When it comes to Sync, a great example is the ease of use. All commands are simply spoken inside the vehicle, and Sync will understand and respond accordingly. Want to call Bob? Just say “Call Bob” and Sync does the rest. Say “Directions”